Defining your target market is critical if you plan on any measure of success in your business. A solid foundation for your business requires that one of the first things – if not THE first thing you need to do is to – DEFINE YOUR TARGET MARKET! In laymen’s terms, that means you need to figure out who your typical customer is, and design your marketing to reach those people. If you fail to do so, you’re marketing efforts will be like tumbleweeds – rolling around aimlessly in whatever direction the wind blows them.Defining Means Being More SpecificThere was a time when business owners would say things like “I’m marketing our products/services to people between the ages of 21 and 59.” That’s great if you think every 21 – 59 year old out there will buy from you, but that’s just not reality. These days, age doesn’t mean what it used to. I’m sure you’ve heard the saying “60 is the new 40″ (or some variation of that). That’s very true today. Generational marketing, defines consumers not just by their ages, but also uses social, economic, demographic and psychological factors, that give marketers a more accurate picture of that target consumer. Generational marketing is just the tip of the iceberg when it comes to defining your target market.6 Other Ways To Define Your Target Market

Look At Your Current Customers: Which one(s) bring in the most business? Why do they buy from you? It’s highly likely that others like them would also benefit from your product/service.

Choose specific demographics: Who has a need for your product/service and who would most likely purchase it. Consider; age, gender, occupation, location, income/educational level, or marital status just to name a few.

Check out your competitors: Who are they marketing to? See if there’s a niche they’ve missed, and target that group.

Check out characteristics: This is also known as “psychographics” in the marketing world. This covers things like; personality, attitudes, interests/hobbies, lifestyles, etc. How will your product/service fit in?

Analyze your product/service: Make a list of every feature of your product/service. Next to each feature, write down the benefit(s) each feature will provide. Once you’ve completed that, make a list of the people/businesses that need what your benefit will fulfill.

Assess your decision: When you’ve defined your target market, ask yourself these questions; Is there a large enough market for my product/service? Will they benefit from and/or see a need for my product/service? Can they afford it? Are they easily accessible? Will I be able to reach them with my message?

Defining your target market is the hard part, but you don’t need to go crazy doing it. Once you have your target market defined, it will be easy to determine what marketing message will resonate with them and what media to use to reach them. Defining your target market will also save you big on marketing dollars while giving you a much better return on those marketing dollars at the same time.

During this century, technology has its top place since people always try to seek for better technology support for their lives. Technology has been used to make the life of people become simpler and easier. Time, money and efforts have been devoted to invent new and higher level of technology. This technology enables people to do lots of outstanding achievement such as flying to the moon and discovering new star on the sky. However, there are two different opinions about technology. One side says that technology is the best tool to create simpler and easier lives while another side says that technology is harmful for the environment. In fact, those two different opinions are just to be true. Technology can be helpful but harmful at the other side.As an answer of these two different opinions, there is a huge need of green technology or environmental technology. Green technology here means technology which is able to conserve natural environment and resources. Green technology makes people’s lives simpler and easier without providing harmful effect to the people and their surrounding environment. Green technology helps to reduce the effect of prior technology that has made the environment damaged or destructed. This technology repairs the damaged part of nature. Green technology also helps people to maintain and preserve the environment such as purifying water needed in rural areas. Moreover, green technology is also meaningful to absorb the chemical toxic in the air which results in better air for people.Knowing the facts that green technology is very helpful for people’s life, individuals and companies have sought many ways to use this technology wisely. The problem about energy which is limited has always become the problem of every person in every year. Therefore, people now think that green technology [http://www.letmegreen.com/category/green-office] will help people reducing the consumption of energy itself so that they can be economical on energy consumption. Most companies seek for this kind of technology in order to minimize the budget spent for technology and also to provide better working environment for the workers. This will help the company a lot to be sustainable in this global financial crisis. That is why the companies and individuals try to find best application that can reduce the energy consumption. The use of green technology is believed as the best and only way to overcome energy crisis lately. It is also provides simpler application. Now, it is your own choice whether you want to take the complex and difficult technology or green technology which is proven to be less energy consumption.

Information Technology and the move to a computerized infrastructure model are bringing great changes to many industries. Often it is the CIO of the company who escort this fundamental shift in the business revenue stream. Leading others through modernization, revolutionize and transformation means you must be able to make changes yourself.Forget about asking whether technology drives business or business drives technology. Stop perturbing about whether or not technology is strategic. Silence all the confusions about how advance this technology is to that technology. In technology, there are numerous questions that if you have to ask, you probably already know and don’t like the answer. A more satisfying line of inquiry is how much of your technological horsepower is actually being used to turn the wheels of innovation.Some people says that Technology drives business modernization, novelty, success & Innovations that opens up new doors of opportunities, improves the company’s performance on the whole, sharpens the company’s market intelligence, and makes new things possible for the clients. Another school of thought is that the Business Drives Technology, as such integration is about assisting business to facilitate their profitability by utilizing technology and other resources available to the enterprise. But realistically speaking, the driving force comes from the CEO and CIO of the company, who both endeavor to leverage technology to its fullest potential.In a society that has become entirely dependent on computers and immediate communications, technology is becoming the heartbeat in the process of office design as decisions on layout and services. Some aspects of technology, like the computer animation & communication, are highly visible demonstration devices. But more of it is in the largely unseen infrastructure, with the emphasis on sophisticated wiring and smart communication devices to provide for an ever greater flow, and on communications and power facilities to keep operations running through almost any anticipated calamity.In the modernization of the today’s businesses, Common business drivers include; Mergers and Acquisitions, Internal Reorganizations, Application and System Consolidation, Inconsistent/Duplicated/Fragmented Data, New Business Strategies, Compliance with Government Regulations, Streamlining Business Processes. To achieve the success in the accommodation of these business drivers, the sturdy and smart input would be required from both the parties i.e. the business as well as the technology.In a company, you could cover every surface in your office with how to manage change. But one aspect of change management that often dodges IT Managers is how to better influence corporate colleagues. If information technology drives business decisions, the IT executives must communicate and be persuasive with other department heads on key project management issues.Strategic planning for Information Technology is one component of an overall company vision for success. This psychoanalysis facilitates IT professionals to successfully define short and long-term goals and ascertain the resources necessary to apprehend such goals. To ensure success, the strategic plan should be developed in a thorough but rapid manner, consist of a brief, succinct compilation of analyzed data, and provide opportunities by which additional planning and analysis can occur.Several important benefits occur as the result of a successful strategic IT plan. First, employees are provided with an understanding of how their role fits in with the overall company structure. Also, this planning allows managers to realize additional opportunities for growth and success. Finally, important relationships between technology investment and positive outcomes, such as increased market share, are revealed.It’s now become the industry dilemma that IT people need to know more about business. They need to understand the disciplines and the lingo of business process management, business performance management, customer relationship management, supply chain management, financial management, human resources management, operations management, etc. Lacking that knowledge, communication with business people and understanding of business requirements will forever be troubled.On the other hand the Business people should also drive their efforts to know more about information technology. As with all communication and relationship issues, this is not a prejudiced problem. Just as IT people need to become more business-oriented, business people need to be more IT-oriented. They need to understand the roles and relationships among the many different kinds of technology upon which their information systems depend, and they need to understand the dependencies among those technologies. Business people need to have a working knowledge of the technology stack as it affects their capability to get information, perform business analysis, and make informed business decisions.Beyond the relatively straight-forward needs of business becoming IT-oriented and technologists becoming business-oriented, there lies a new challenge. We must develop common understanding and shared perspective of value, an issue that is both a business concern and a technology consideration. When business and IT have different meaning and outlook for value, conflicts are certain to arise.Business and IT organizations often have two evidently different perspectives of value. IT expert generally take a data-to-value approach. Where Data produces information, information enhances knowledge, knowledge drives action, action produces outcomes, and favorable outcomes deliver value. Business management typically uses a goals-to-value system. Business drivers and goals determine strategies, strategies drive tactics, which in turn produce results, and positive results produce value.Effective business/IT relationships are ultimately a question of alignment. New IT skills, new business skills, and new perspectives that sets the stage for business/IT alignment. But it doesn’t assure alignment. To achieve genuine association there are several things that must be done; some by IT, some by the business, and some collectively.Conflicts between business and IT organizations have existed from the very beginning of automated Information Systems. We have accelerated in so many ways both in business and in technology. However, the problem still pestilences most of the businesses. The Business/IT crack must go away. The cost is high; the value is null; and the barriers that it crafts grow bigger each moment. The problem can be fixed, and the time to fix it is now!